GoGoStat for Partners

Enabling new ideas

Enabling new ideas

Schakra’s GoGoStat Platform enables a new class of applications which uniquely blend social media activity with mobile communications and web services.

Applications built on our platform simplify online activity and user situations which are otherwise very complex. The Platform enables smart apps that link people, their environments, communications and information streams, in ways not before possible.

Through this new technology, Schakra is enabling Connections at the Speed of Intent™ and empowering our enterprise partners, mobile operators and developers to realize rapid social media application and revenue potential.

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In the Cloud

GoGoStat has been a cloud-based service since the very beginning. We planned it that way.

Since GoGoStat is completely cloud-based, partners can begin offering these services immediately, and massive scale-up is easily accomplished as subscribers sign-up.

In the Cloud
User as a Service

User as a Service

The GoGoStat Platform is built around the idea of translating a user’s personality into machine process-able entities. We call this concept, "User as a Service".

Conceptually, the personality that a user displays in online interactions consists of four aspects:

  • Knowledge - what the user knows, or what others know, about the user.
  • Behavior - how the user reacts to stimuli; i.e. how does the user react to something that is presented to them online?
  • Context - the scenario and situation under which the user is interacting online. This includes a number of factors, but things like location, mood, other people with whom they are interacting – or even things like the current weather conditions - could provide context relevant to a user.
  • Stimuli - the activity or event that occurs in a context to which the user may react. For example, an ad displayed at home while the user is relaxed is likely to provoke a different reaction from them than an ad displayed while at work. Someone contacting a person at home may elicit a completely different reaction from them than someone trying to reach the person at work.

The idea of the GoGoStat Platform is to use compelling and engaging scenarios, or "social objects" - such as communications (e.g. how the user reaches other people and likes to be reached), relationships (e.g. parental guidance), or travel (e.g. places they visit) - to capture these four aspects about the user, detailed above.

Intent

What these aspects in combination give us is the ability to derive "intent." Intent in simple terms, is - given a particular situation (context), the user will react a particular way (behavior)to an event (stimuli/activity), based on what he/she knows at that moment (knowledge). Based on a compelling scenario, this information is then captured in a machine process-able way.

For example, in a travel scenario such as that for which our Arrival Network app is designed, you can validate or craft advertisements to which the user is likely to respond positively. Using an application programming interface (API), an ad targeting system can then read these aspects on "intent" and decide how it should present the best, targeted ads for the user, based on location.

Putting it another way - using a compelling and engaging social object that gives the user value for participating, we can capture how the user will likely react, when presented with a particular stimuli, in various contexts. Once we predict this, we can present the right stimuli to get the best result we want.

Business Model

Our revenue model is based on distributing these and other apps through our enterprise partners and mobile operators, who add value to their existing subscribers and compensate us on a per-user, per-month basis.

Since GoGoStat is completely cloud-based, no CAPEX investments are necessary by them to begin immediately offering these services to users, and massive scale-up is easily accomplished as subscribers sign-up.

Become a GoGoStat Partner »